ABOUT US
10 million conversions and counting
Since our founding in 2003 our design and strategy has been responsible for millions of conversions. We’ve beaten the control countless times, and have been consistently praised for our laser focus on customer service and data-driven decisions.
We are an online direct response marketing firm that specializes in conversion path optimization, primarily landing page and email design. Our approach combines psychology, usability, design and copywriting with disciplined A/B test planning and data interpretation.
Here are some basic stats that you may be curious about:
- Founder: Brooks Bell
- Size: 20 and growing
- Team breakdown: 28% Leadership, 44% Creative, 22% Client Strategy, 6% Other
- Top Client Locations: NYC, Washington DC area, San Jose, Columbus
- Top Client Horizontals: Subscription, Publishing
- Top Client Verticals: Financial, News, Consumer Marketing
- Keywords: Online, Marketing, Optimization, Data, Design, A/B Testing, Direct Response, Analytics, Acquisition, Retention, Email, Landing Pages, Multivariate Testing, Conversion
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RECENT RESULTS
- May 23, 2010: New design beat the control by 210%
- May 15, 2010: Newsletter drove 26% of all traffic to site
- April 22, 2010: Newsletter click-through rate increased 4.72% from March
- More Client Results




