A/B Testing, Optimization & Personalization Resources | Brooks Bell

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Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions

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Changing Your A/B Testing Software? Read These Tips First.

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Our Latest Blog Content

10 Grocery, Restaurant and Food-Tech Companies That Are Hungry for Optimization and CX Experts

March 26, 2020

Leigh Kinnell

Stay Sane Through Social Distancing With This Free, A/B Testing-Themed Adult Coloring Book

March 25, 2020

Alyssa Riddle

Hide, Panic or Freeze: What Science Says About Consumer Behavior During A Crisis

March 12, 2020

Alyssa Riddle

Testing During Turmoil: Five Tips for Travel Brands During the Coronavirus Outbreak & Beyond

March 4, 2020

Delisa Reavis

Six Financial Services Companies Hiring Digital Experience Experts This Month

February 26, 2020

Leigh Kinnell

Meet the Moderators: Doug Mitchell, Manager of Testing & Optimization at Southwest Airlines

February 19, 2020

Alyssa Riddle

White Papers

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Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

Six A/B Testing Strategies for Low Traffic Websites

The Personalization Playbook

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10 Conversion Rate Optimization Conferences to Attend in 2019

February 5, 2019

Alyssa Riddle

Reduce the Risk of Adding New Website Features with a Painted Door Test

July 16, 2015

David DeFranza

Template: A/B Test Intake Form

Webinars

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Video: How to Prioritize Your Customer Segments for Personalization

Next-Level Strategies for Optimizing the Travel & Hospitality Customer Experience

How to Use Behavioral Economics to Optimize Your E-commerce Website

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Tip Sheets

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Uncover the “Why” In Your Experiment Results

5 Ways to Improve Your Checkout Experience

5 Testing Tips for the Holidays

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