A/B Testing, Optimization & Personalization Resources | Brooks Bell

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The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

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Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

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10 User Experience Jobs for Customer-Centric Thinkers

October 29, 2019

Delisa Reavis

What’s the Deal with Bayesian A/B Testing?

October 24, 2019

David DeFranza

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

September 30, 2019

Gregory Ng

11 Director-Level A/B Testing & Personalization Jobs You Should Totally Apply For

September 26, 2019

Alyssa Riddle

Embracing Uncertainty in Business Decisions

September 18, 2019

Zuhaib Mahmood

These 8 Companies Need Your Optimizely Skills

August 29, 2019

Alyssa Riddle

White Papers

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Six A/B Testing Strategies for Low Traffic Websites

The Personalization Playbook

How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season

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10 Conversion Rate Optimization Conferences to Attend in 2019

February 5, 2019

Alyssa Riddle

Reduce the Risk of Adding New Website Features with a Painted Door Test

July 16, 2015

David DeFranza

Template: A/B Test Intake Form

Webinars

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Next-Level Strategies for Optimizing the Travel & Hospitality Customer Experience

How to Use Behavioral Economics to Optimize Your E-commerce Website

Conquer Your Biggest Testing Challenges

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Tip Sheets

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Uncover the “Why” In Your Experiment Results

5 Ways to Improve Your Checkout Experience

5 Testing Tips for the Holidays

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Brooks Bell Full-Service Experimentation

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