It started in 2003.

That year, the Human Genome Project was completed, all of your friends had BlackBerries and “online testing” for most people conjured up thoughts of multiple-choice quizzes.

It was during this time that Brooks Bell found herself fascinated by the culture of testing everything at AOL. At the time, Brooks was designing pop-up ads and emails for the online powerhouse, which was still fighting the good fight with that startup Google.

Recognizing the value of experimenting to improve the user experience, and knowing that very few companies were testing, Brooks seized the opportunity to launch Brooks Bell, Inc.

The original customer insights consultancy was born.

When asked why she started Brooks Bell, it’s clear to Brooks.

“Companies need to drive growth while also staying connected to their customers. I started this company because it was clear that experimentation was the best path to do both. And to do both at scale.” -Brooks Bell, CEO

Brooks’s vision was perfectly timed with the explosion of customer data, as well as technology that allows companies to quickly pivot strategies in a scientifically valid way. The internet is built for testing. So is Brooks Bell.

Building insight-driven organizations

Over the years, Brooks Bell has honed our client list, solutions, team and more. But we’ve never changed our original vision of creating programs that generate impact and helping organizations use their insights to become more customer centric.

Today, Brooks Bell is 50-experts strong with offices headquartered in Raleigh, North Carolina and teammates all across the country.

While we were born of experimentation, we’ve expanded into creating meaningful change inside of organizations. Like the industry itself, we’ve evolved to build on insights to help clients stay connected to their customers. We continue to offer our deep technical knowledge, our white-glove customer service, our worldview grounded in analytics and, of course, our charming Southern hospitality.