Informed by data.
Driven by results.
Brooks Bell is the premier experimentation consultancy trusted by world-class brands to accelerate their optimization programs.
What We Do
- Program Building & Training
- Technical Diagnostics & Advance Analytics
- Staff Augmentation
- Research & Strategy
- End-to-End Managed Services
Program Building & Training
Take your optimization program to the next level. From launching your first test to growing your team’s expertise, our program building and training services enable you to capitalize on Brooks Bell’s 15 years of experience building experimentation programs for top brands around the world. Learn our proprietary methods, strategies and techniques, and apply them directly into your organization.
Technical Diagnostics & Advance Analytics
Turns out “just run an A/B test,” is a lot easier said than done. Our team can help you establish the right data collection infrastructure and processes to run experiments, and be more strategic with your customer data through advanced segmentation and personalization. Our data scientists, analysts and developers’ skills run the gamut and are easily customized and deployed for you.
Staff Augmentation
Brooks Bell’s team of analysts, developers, project managers, strategists and more are readily available to bolster your experimentation team. We’ve got experts on standby to uncover and meet your unique needs--we’ll even come onsite to sit alongside your team and help instill a culture of experimentation company-wide.
Research & Strategy
If you don’t understand your audience, how can you improve their experience? Brooks Bell’s team can help you uncover actionable insights about your target market and what drives their behavior. Insights you can use to improve your sites’ experience and reach your business goals.
End-to-End Managed Services
Need results in a hurry? Let Brooks Bell run your experimentation program from soup to nuts. Think of it like the A-Team for your experimentation program. We’ll make sure your program is prioritized, successful, and most important, driving meaningful impact for your company.
Who we are
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Brooks Bell
Founder and CEO, Brooks Bell, is a leader in the conversion optimization industry. She founded Brooks Bell with the goal of bringing a data-driven mind-set to digital marketing departments. Under her guidance, the company has generated more than $500 million in value for leading eCommerce, financial services, and media companies. Outside of the company, Brooks has been featured in world renowned publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. She is a graduate of Duke University. Learn More -
Naoshi Yamauchi
As President of Brooks Bell, Naoshi Yamauchi is responsible for the growth, standards, and success of the company's services and solutions. His passion lies in continuing to help build optimization solutions for complex challenges for enterprise level companies and building a successful company that people feel proud to work for. Naoshi has 10 years of experience working in the industry, including leading Business Intelligence at Lulu.com. He also holds a MBA in Marketing and Innovation Management from North Carolina State. Learn More -
Martin Kelleher
As Brooks Bell’s CFO/COO, Martin leads the sales and marketing team and oversees finance, legal, IT, and human resources. He is responsible for the company’s growth strategy, financing, and operations. Martin has spent a significant part of his career abroad and has helped grow both large companies and industry-disrupting startups. Martin has a MBA from Duke University, a BComm from University College Cork in Ireland, and is a chartered management accountant (FCMA, UK). Learn More -
Delisa Reavis
Delisa Reavis leads the Brooks Bell marketing team, which is tasked with defining and evangelizing the Brooks Bell brand, as well as helping internal teams execute the company’s mission to build world-class experimentation programs. She has 15 years’ experience working both in-house and agency-side in various marketing and communications roles at ChannelAdvisor, RH Strategic and UNC. She holds a bachelor’s degree from the University of North Carolina at Chapel Hill. Learn More -
Claire Schmitt
In her role as VP, Strategic Consulting and Solutions, Claire heads up the advisement team who assist companies in building and scaling in-house testing programs and establishing testing fundamentals and capabilities. She is also responsible for Brooks Bell consulting products and services. Claire has over 15 years’ experience in the financial services, publishing, and digital marketing industries, working for companies including Condé Nast and Goldman Sachs before joining us at Brooks Bell. She has a BA in economics from Columbia University. -
Scott Plumb
As Director of Client Development, Scott serves as the consultative resource for prospective brands, retailers, and financial service companies that are looking to solve their testing, personalization, and analytics challenges. He has over 7 years experience building optimization programs for eCommerce brands, retailers and enterprise companies. These include SeaWorld, Hugo Boss, and L’Oreal. Scott holds an MS with a concentration in Communications & Media Studies and a Bachelor's in Marketing from Lynn University. -
Emily Koehler
Emily leads the Brooks Bell account team as our Director, Account Management. With a focus on growing and building strategic partnerships, she helps our clients to grow and reach their optimization and experimentation goals. Before helping clients like Barnes & Noble improve their testing strategy, Emily worked in the account management and digital marketing departments of brands such as Marriott International, ChannelAdvisor, and Republic Wireless for over 15 years. Emily has a Bachelor’s degree from the University of Massachusetts. -
Jonathan Hildebrand
As the manager of the creative/UX team, Jonathan focuses on two things: directing the creative talents of his team and finding new ways to integrate qualitative data into our rigorous quantitative testing process. He boasts more than 12 years’ experience working across a broad range of sectors and has delivered world-class UX solutions to Capital One, Gap, Toys R Us, and other international brands. Jonathan holds a MA in Graphic Design from Savannah College of Art and Design and a BA in Linguistics and Communications from University of North Carolina at Chapel Hill. -
Josh St. John
As VP of Partners & Channels, Josh connects Brooks Bell and our clients to enterprise technology partners and business channels to provide the solution sets needed to achieve the best-in-class experimentation programs. Josh has over 15 years’ experience working in a range of sectors for a number of America’s favorite brands, including Microsoft, Nickelodeon, and Toys ‘R’ Us. Josh has a MBA from NC State University, with concentrations in both marketing and product innovation, and a BS in Health Sciences and Business from Ohio University. -
Manish Dayal
As a Senior Director of Project Management, Manish is responsible for project delivery, operations, and product management for a number of clients including Toys R Us, Gap, and Nickelodeon. He has 11 years of experience in the industry and previously worked as a digital strategy consultant for well-known sports and entertainment brands including the NFL, WWE, and PGA Tour. Manish holds a Bachelor’s degree in Economics from UNC-Chapel Hill. -
Suzi Tripp
A Senior Director of Experimentation Strategy, Suzi sets the course of action for impact-driving programs while working to ensure the team is utilizing and advancing our test ideation methodology to incorporate quantitative data, qualitative data, and behavioral economics principles. She has over 14 years of experience in the industry and areas of expertise include strategy, digital, communications, and client service. Suzi has a BS in Business Management with a concentration in marketing from North Carolina State. -
Mike Adams
In his role as a VP of Optimization Engineering, Mike heads up our team of optimization engineers and oversees strategies as the team executes tests for clients including Barnes & Noble, Toys R Us, and Consumer Reports. He has over fifteen years of experience in web development, having previously worked for a digital agency in North Carolina. Mike is a graduate of ECPI College of Technology in Raleigh, NC with a focus in Web Development and IT. -
Reid Bryant
In his role as VP of Analytics and Data Science, Reid leads an analytics team responsible for providing the data-driven strategies, insights, and recommendations that guide our optimization efforts. He has 12 years of experience working in analytics, with roles spanning the real estate, finance, and e-commerce sectors, and expertise in data science, data mining, and applied statistics. Reid holds a Master’s in Analytics from Institute of Advanced Analytics at NC State and a BSBA from Kenan-Flagler Business School at UNC-Chapel Hill. -
Brian Shampnois
Brian is the Director of Analytics at Brooks Bell. With expertise in data analysis, A/B testing, website optimization, and user psychology, Brian is responsible for managing the Analytics department and processes. He has 11 years of experience working in the industry—six at Brooks Bell and the previous five in publishing.
Meet Full Team
