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Transforming businesses through experimentation and insights.

Analytics, A/B Testing & Personalization Consulting for Enterprise Companies

Our approach
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Explore our services based on your needs.

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Create relevant experiences for your customers that drive revenue.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Staff Augmentation

Bring on dedicated technical talent to rapidly scale your testing program.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Conversion Rate Optimization

Unlock the true potential of your website.

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The company we keep.

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    Kenny Smithnanic

    Sr. Director of E-Commerce

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    Imene Drir

    VP of Data Solutions

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    Chris Chapo

    VP of Customer Data & Analytics

  • Chick Fil a logo

    Jay Ramirez

    Mobile Project Manager


Expert optimization strategies and insights.

Run a more organized and impactful optimization program

Explore illuminate, Brooks Bell’s free experimentation program management software.

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