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Transforming businesses through experimentation and insights.

Analytics, A/B Testing & Personalization Consulting for Enterprise Companies

Our approach
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  • Gap Logo
  • Oppenheimer logo
  • Microsoft logo
  • Chick Fil A logo
  • Estee Lauder logo

Explore our services based on your needs.

I'm looking to

explore all of your services.
  1. explore all of your services
  2. transform my customer experience
  3. start an optimization program
  4. scale my optimization program
  5. maximize my tech stack

Personalization

Create relevant experiences for your customers that drive revenue.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Staff Augmentation

Bring on dedicated technical talent to rapidly scale your testing program.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Conversion Rate Optimization

Unlock the true potential of your website.

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The company we keep.

  • Mint Mobile Logo

    Kenny Smithnanic

    Sr. Director of E-Commerce

  • Viacom logo

    Imene Drir

    VP of Data Solutions

  • Gap logo

    Chris Chapo

    VP of Customer Data & Analytics

  • Chick Fil a logo

    Jay Ramirez

    Mobile Project Manager

Watch

Expert optimization strategies and insights.

See all resources

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Read the White Paper

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

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The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

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Experimentation: The C-Suite’s Secret to Better Decision-Making

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Black Friday’s Big Test

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Introducing the State of Experimentation Report

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Discover All Resources

Run a more organized and impactful optimization program

Explore illuminate, Brooks Bell’s free experimentation program management software.

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