Transforming businesses through experimentation and insights.

Analytics, A/B Testing & Personalization Consulting for Enterprise Companies

Our approach

Explore our services based on your needs.

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Personalization

Delight your customers and drive revenue.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Staff Augmentation

Bring on dedicated technical talent for your testing program.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Conversion Rate Optimization

Unlock the true potential of your website.

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The company we keep.

Kenny Smithnanic
Sr. Director of E-Commerce
Imene Drir
VP of Data Solutions
Chris Chapo
VP of Customer Data & Analytics
Jay Ramirez
Mobile Project Manager

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Expert optimization strategies and insights.

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Launched Your A/B Test? Great! Here’s What’s Next

Read the Blog Post

A/B Test Code Quality vs. Quantity – Five Factors to Consider

Read the Blog Post

Introducing the State of Experimentation Report

Read the White Paper

Five Telltale Signs of a Broken A/B Test

Read the Blog Post

We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.

Read the Blog Post

Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

Read the Blog Post

Discover All Resources

Our work in action.

See All Case Studies

Transforming businesses through experimentation and insights.

I'm looking to

Personalization

UX Research

Advanced Data Analytics

Managed Testing Services

Conversion Optimization Training

Staff Augmentation

Technology & Tool Advisement

Strategy & Operations Consulting

Conversion Rate Optimization

The company we keep.

Watch

Expert optimization strategies and insights.

Launched Your A/B Test? Great! Here’s What’s Next

A/B Test Code Quality vs. Quantity – Five Factors to Consider

Introducing the State of Experimentation Report

Five Telltale Signs of a Broken A/B Test

We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.

Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

Our work in action.

Be Our Guest: How IHG® & Brooks Bell are Delivering a Better Booking Experience

Who we are.

Meet Brooks and the team she's built.

Transforming businesses through experimentation and insights.

I'm looking to

Personalization

UX Research

Advanced Data Analytics

Managed Testing Services

Conversion Optimization Training

Staff Augmentation

Technology & Tool Advisement

Strategy & Operations Consulting

Conversion Rate Optimization

The company we keep.

Watch

Expert optimization strategies and insights.

Launched Your A/B Test? Great! Here’s What’s Next

A/B Test Code Quality vs. Quantity – Five Factors to Consider

Introducing the State of Experimentation Report

Five Telltale Signs of a Broken A/B Test

We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.

Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

Our work in action.

Be Our Guest: How IHG® & Brooks Bell are Delivering a Better Booking Experience

Who we are.

Meet Brooks and the team she's built.

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