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We build insight-driven organizations.

Brooks Bell helps companies generate a culture of insight through Consulting, Research, and Experimentation services.

Our approach

Explore how we help organizations drive insights:

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Create relevant experiences for your customers that drive revenue.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Organizational Effectiveness

Our consultants and program managers are experts in creating change within your organization.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Conversion Rate Optimization

Unlock the true potential of your website.

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The company we keep.

  • Mint Mobile Logo

    Kenny Smithnanic

    Sr. Director of E-Commerce

  • Viacom logo

    Imene Drir

    VP of Data Solutions

  • Gap logo

    Chris Chapo

    VP of Customer Data & Analytics

  • Chick Fil a logo

    Jay Ramirez

    Mobile Project Manager


Expert strategies, research, and insights.

Run a more organized and impactful optimization program

Explore illuminate, Brooks Bell’s FREE insights accelerator software.

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