Founder and CEO, Brooks Bell, is a leader in the conversion optimization industry. She founded Brooks Bell with the goal of bringing a data-driven mind-set to digital marketing departments. Under her guidance, the company has generated more than $500 million in value for leading eCommerce, financial services, and media companies. Outside of the company, Brooks has been featured in world renowned publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. She is a graduate of Duke University.