We build insight-driven organizations.

Brooks Bell transforms businesses to move at the speed of change in customer expectation.

Brooks Bell provides everything organizations need to match the speed of change in customer expectation.

We drive organizational transformation and build insight-driven cultures through consulting, research, and experimentation services. We help our clients better understand their customers, optimize their processes, and generate attributable ROI for their strategic initiatives.

Brooks Bell has been a breath of fresh air. They helped us understand our opportunities in digital and experimentation. But more importantly, they have been coaches. What surprised me the most is their collaborative approach to problem solving. They are true partners.

— SVP Customer Data & Analytics

Omni-Channel Retailer

The 3 Components to a Best-in-Class Insight-Driven Organization

We’ve developed a scalable framework that utilizes these components to transform organizations to be insight-driven ecosystems:

Insights are currency that enable customer-centric experiences and efficient organizational practices.
Experimentation across business units, functions and teams drives the generation and application of insights.
Organizational effectiveness improves how teams work together, drives innovation, incentivizes desired behaviors and responds to change.

Backed by data points from 600+ world-class organizations across industries, this framework provides leaders with a detailed program plan to stay ahead of their competitors.

"Personalization at Scale" is not a data or technology challenge.

Availability of data? Check. Technology that enables personalized messages? Check. The biggest barrier to truly deliver personalized experiences at scale is found in people, process, and governance. Brooks Bell has a framework that solves these problems and unlocks the power of remarkable experiences.

What's holding your organization back from creating remarkable experiences?

Building a culture of insight-driven decision making
Understanding your customers
Leveraging breakthrough insights across your organization
Scaling your experimentation program and its impact
Integrating research insights into your product roadmap

We help our clients with:

Organizational Design
Marketing Program Effectiveness
Performance Management & Team Design
Process Optimization
Cultural Change Consulting
Customer Research
Data Science & Advanced Analytics
Experimentation Programs
UX and Usability Consulting

We knew we had gaps but we didn’t know where they were within our team— let alone understand how to solve for them. Brooks Bell is helping us overcome process and measurement challenges while proving the case to build our team in strategic ways. With our partnership, we are many steps closer to our goal of capturing real-time insights and having the agility to apply them to our digital experiences.

— SVP Digital Marketing & Strategy

Global Financial Services Company