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Transforming businesses through experimentation and insights.

Analytics, A/B Testing & Personalization Consulting for Enterprise Companies

Our approach
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  • Gap Logo
  • Oppenheimer logo
  • Microsoft logo
  • Chick Fil A logo
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Discover our services based on your needs.

I'm looking to

explore all of your services.
  1. explore all of your services
  2. transform my customer experience
  3. start an optimization program
  4. scale my optimization program
  5. maximize my tech stack

Personalization

Delight your customers and drive revenue.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Staff Augmentation

Bring on dedicated technical talent for your testing program.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Conversion Rate Optimization

Unlock the true potential of your website.

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The company we keep.

  • Mint Mobile Logo

    Kenny Smithnanic

    Sr. Director of E-Commerce

  • Viacom logo

    Imene Drir

    VP of Data Solutions

  • Gap logo

    Chris Chapo

    VP of Customer Data & Analytics

  • Chick Fil a logo

    Jay Ramirez

    Mobile Project Manager

Watch

Our work in action.

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Be Our Guest: How IHG® & Brooks Bell are Delivering a Better Booking Experience

Expert optimization strategies and insights.

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We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.

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Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

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Can You Trust The Results of Your Website Tests During a Pandemic?

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Every Open Conversion Optimization Job We Could Find in May 2020

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Black Swan or Blue Sky? COVID-19 could be both.

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Here’s A List of Every Open Optimization Job We Could Find in April 2020

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Discover All Resources

Who we are.

Meet Brooks and the team she's built.