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Transforming businesses through experimentation and insights.

Analytics, A/B Testing & Personalization Consulting for Enterprise Companies

Our approach
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Explore our services based on your needs.

I'm looking to

explore all of your services.
  1. explore all of your services
  2. transform my customer experience
  3. start an optimization program
  4. scale my optimization program
  5. maximize my tech stack

Personalization

Create relevant experiences for your customers that drive revenue.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Staff Augmentation

Bring on dedicated technical talent to rapidly scale your testing program.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Conversion Rate Optimization

Unlock the true potential of your website.

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The company we keep.

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    Kenny Smithnanic

    Sr. Director of E-Commerce

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    Imene Drir

    VP of Data Solutions

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    Chris Chapo

    VP of Customer Data & Analytics

  • Chick Fil a logo

    Jay Ramirez

    Mobile Project Manager

Watch

Expert optimization strategies and insights.

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A/B Testing & ADA Compliance: What You Need to Know

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How to Rapidly Design User Interfaces

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Creating a Culture of Experimentation

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Launched Your A/B Test? Great! Here’s What’s Next

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A/B Test Code Quality vs. Quantity – Five Factors to Consider

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Introducing the State of Experimentation Report

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Our work in action.

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Be Our Guest: How IHG® & Brooks Bell are Delivering a Better Booking Experience

Run a more organized and impactful optimization program

Explore illuminate, Brooks Bell’s free experimentation program management software.

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