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Personalization Strategy & Organizational Effectiveness Consulting

Brooks Bell bridges the gap between vision and reality of personalization at scale

As more consumers flock to brands that deliver tailor-made experiences, business leaders are looking to their marketing and e-commerce teams to solve the puzzle of designing a scaled personalization strategy that drives conversions and lifts KPIs, and fosters long-term customer relationships. If that vision sounds like a far off dream, you’re not alone.

In our experience, the biggest barriers to achieving this vision are often found in people, process, and governance. That’s why our approach personalization at scale goes beyond data and technology, and focuses equally on optimizing data, insights, process and people.

So while our data scientists, strategists and analysts conduct specialized research and analysis to surface high-value segments and customer needs, our organizational effectiveness consultants are establishing the processes, skills and internal know-how to enable personalization to become a central tenet of your business strategy and leave a lasting impression on your customers.

What can Brooks Bell do for you?

  • Create a profitable personalization strategy, roadmap, staffing plan and process.
  • Organize your data to support a singular view of the customer and identify high-value customer segments.
  • Create and integrate robust data attributes to use in personalization campaigns.
  • Select and implement personalization technology, or optimize the use of existing technology for personalization.

Our Services

  • Customer Research

    Personalization starts with a deep understanding of your customer: who they are, what they need and how they prefer to interact with your brand. We’re skilled at using qualitative and quantitative research, data science and advanced statistical modeling to extract the critical insights required to create and launch a data-driven personalization strategy that creates value for your customers and your business.

  • Personalization Strategy

    Long-term ROI from personalization cannot be realized by shooting from the hip. Instead, we use a measured, data-driven, cohesive strategy aligned to solving customer problems that derive positive business results.

    We’ll work with you to understand the data about your customers and translate those insights into testable personalized experiences.  Our experts will guide you on the appropriate type of personalization strategy to use, the types of experiences to create, and how to design, develop, execute and measure the success of each campaign.

  • Data Enrichment & Integration

    Default data attributes from black box software isn’t going to achieve your personalization goals. Data enrichment—creating useable data attributes that quantify your customer’s unique demographics, psychographics, firmographics and preferences in the context of your business—is the key to success.

    Our data scientists are experts in finding the customer attributes that drive success for your business. We will work within your environment and use machine learning methodologies to transform data from internal and external sources and ensure it is ready for use in personalized campaigns.

  • Tech & Tool Consulting

    Worried your tech stack can’t bear the weight of personalization?

    We’re experts at unsticking clients from technology confusion and refocusing them on launching campaigns.

    Whether you need help selecting a tool, demonstrating a proof-of-concept, conducting training or integrating with the stack, our team is ready to partner with you. We’re certified experts in nearly every major software provider for personalization, A/B testing and analytics. We’ll ensure you have the right tools and technology to launch and execute personalization at scale.  

  • End-to-End Personalization Execution

    Already have a tool in place but not sure where to start?

    We have years of experience running personalization campaigns for enterprise clients. If your internal team isn’t ready to execute yet, let us start accelerating the ROI for your technology investments today. Along the way, we’ll build and train your internal team so they can take over when they’re ready.

  • Analysis & Reporting

    The success of your personalization program depends on your ability to accurately measure performance and generate insights uncovered through deep analysis of the campaign. Personalization opens a new frontier into the world of modern statistical measurement techniques including frequentist, MVT, sequential, Bayesian and multi-armed bandits.

    Confused? Let our expert data scientists educate and guide you on the most appropriate measurement for your program. 

Personalization Case Study:

Mint Mobile

The number one thing that differentiates Brooks Bell from other consulting firms is that Brooks Bell fits their expertise into your organizational structure and the way that you do business.

— Troy Steen

Manager of Analytics, eCommerce Optimization at Dell

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