Top Four Testing Challenges
A Four-Part Series
Part 1: Storing and Learning from Past Tests
Suzi Tripp opens the series with the challenges of learning from past test. It all boils down to documentation of important details from your tests.
Part 2: Collaborative Ideation / Strategizing Better Tests
Suzi Tripp discusses ideation methodology must-haves and how to implement each one effectively.
Part 3: Communicating Testing Insights Up The Ladder
Jonathan Hildebrand walks through what insights are and how to identify them versus test results. Brooks Bell’s Framework can help you find transferable insights across a site.
Part 4: Retaining and Growing Testing Budget
Claire Schmitt discusses what you can do to showcase your testing program success to gain support throughout your organization and to keep that precious budget!