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Brooks Bell, Inc. promotes Suzi Tripp to Vice President of Insights

September 1, 2020

Leigh Kinnell


Consumer insights expert Suzi Tripp

Raleigh, NC – September 1, 2020 – Brooks Bell, Inc., the technology-enabled agency dedicated to helping global brands build remarkable customer experiences through conversion rate optimization and personalization, today announced the promotion of Suzi Tripp to vice president of insights. In her previous role as Senior Director of Innovative Solutions, Tripp led the development and launch of Brooks Bell’s proprietary software, Illuminate®.

“Suzi has been a key part of the success at Brooks Bell for the last nine years and we are excited to promote her to this new role where she will lead a range of product, training and strategic solutions centered around consumer insights,” said Gregory Ng, CEO of Brooks Bell. “The future of our business community will be driven by the knowledge and utilization of consumer insights. Suzi’s leadership and expertise are integral in achieving success in this area — not only for Brooks Bell but for our industry as a whole.” 

Tripp joined Brooks Bell in 2011, overseeing and growing experimentation programs for Brooks Bell’s expanding roster of enterprise companies. With a passion for strategy, she led tremendous growth and innovation for Brooks Bell in defining and implementing industry-exclusive expertise in the areas of test ideation methodologies that incorporate quantitative data, qualitative data and behavioral economics principles. This led Tripp to her latest role as Senior Director of Innovative Solutions where she combined her wealth of testing knowledge and industry experience to launch Illuminate, Brooks Bell’s A/B testing program management software, which is available to the public at no cost.    

“I’m honored to begin this new opportunity to lead at Brooks Bell,” Tripp said. “It feels like everything I’ve done in my career has led to this role. I look forward to leveraging my experience to continue helping our clients solve their complex business issues through thoughtful experimentation, and work to grow Illuminate, which I have become so passionate about.” 

Tripp earned a Bachelor of Business Management degree from North Carolina State University.  She resides in the Triangle area of North Carolina with her husband and three children.


About Brooks Bell Inc. Founded in 2003, Brooks Bell is a technology-enabled agency focused exclusively on solving complex business problems through experimentation for enterprise brands. We’ve spent the last 17 years building world-class optimization programs and helping companies leverage data, human-centered design and technology to deliver a better customer experience. Our engagements are focused on generating consumer insights that can be utilized throughout organizations. Brooks Bell enables teams to take full ownership of their testing, personalization, analytics and user research programs to become masters of their own experimentation success. www.brooksbell.com