We have updated our Privacy Policy and Privacy Options

Got It Button arrow
Tip Sheet

Uncover the “Why” In Your Experiment Results

Download our trail map to learn how to interpret your test results using Brooks Bell’s proprietary Insight Altitude framework.

  • Take testing a step further by asking WHY and creating customer theories
  • Figure out where each customer theory lies on the map to identify which are transferable insights
  • Identify 5 or more experiments that support the same insight to prove it as a key insight  

Get the trail map