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Tip Sheet

Uncover the “Why” In Your Experiment Results

Download our trail map to learn how to interpret your test results using Brooks Bell’s proprietary Insight Altitude framework.

  • Take testing a step further by asking WHY and creating customer theories
  • Figure out where each customer theory lies on the map to identify which are transferable insights
  • Identify 5 or more experiments that support the same insight to prove it as a key insight  

Get Your Printable Map