A Marketer’s Q&A with a Data Scientist About Personalization
In this hour-long webinar Aaron Baker, Senior Data Scientist from Brooks Bell, and T.J. Prebil, Director of Product Marketing from Evergage discuss the importance of data science for testing and personalization.
- The 6 barriers prohibiting 1:1 personalization and how data scientists help eliminate them
- The biggest challenges for data scientists and how to overcome them
- The right combination of data, technology
andprocess to get started on the right path with optimization through personalization