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White Paper

8 Mistakes Every Rookie Testing Team Makes (and how to avoid them)

If testing were easy, everyone would do it. But that’s simply not the case.

Testing requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have a meaningful impact on a business.

To help you, we’ve identified a few common mistakes rookie experimentation teams often make and provided expert tips to avoid them.

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