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Black Friday’s Big Test

Our latest industry report is filled with illuminate’s data-packed insights from peak season trends combined with online behaviors during COVID-19.

Will you successfully navigate this year’s holiday shopping season? Don’t leave opportunity on the table…read Black Friday’s Big Test.

What’s inside:

  • We collected years of robust data from 14 industries, over 180 brands, and nearly 800 experiments and report the insights and case studies, by industry.  
  • We’ve also examined the most common customer pain points and provided ideas on how to resolve them and improve customer experience.

Get the insights