How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season
The holidays present a prime opportunity for experimentation.
But running website tests during periods of peak traffic requires a lot of strategy, planning and preparation. In this white paper, we’ve outlined nine critical steps to getting your e-commerce website and testing strategy into ship-shape for the holiday season, including:
- Defining peak season for your customers.
- Establishing goals for testing during the holidays
- Which tests and tasks you need to have completed before the holiday season begins.