Improve Your A/B Test Quality With This Website Optimization QA Checklist

There’s nothing worse than a broken test

Okay maybe that’s a little dramatic, but broken tests can slow your velocity and really hurt your conversion rate and revenue impact. A formal quality assurance process is essential to avoid these mistakes.

At Brooks Bell, we use a proprietary 120-step QA process to maximize test quality and efficiency. While this worksheet isn’t that comprehensive, it’s the perfect tool to get you started.

Download our QA checklist for help with:

• Organizing your pre- and post-launch quality assurance process

• Providing documentation of test QA

• Creating a basic framework that can be adapted or expanded to fit your needs