In our last post of our brand-new series, “Oh, BEhave!,” we announced that Brooks Bell has partnered with Irrational Labs to bring behavioral economics (BE) into your experiment ideation process. Why? There are decades of experiments that your program could be using to inform your strategies! If you missed it, check it out here.
Testing tools are not all created equal. Here, we break down the WYSIWYG and share a guide to the pros, cons and perfect time to implement them.
Remarkable plans lead to remarkable performances, which lead to remarkable rewards. For optimization programs, proper planning is essential for quality tests, efficient execution, data-driven analysis and incremental revenue gains.
We didn’t listen to Willie Nelson, but we did gather a team, plan a road trip and head to the West Coast for two leading industry conferences.
Introducing “Oh, BEhave,” a new series to pique your behavioral economics interest!
Tune in every month with our strategy guru, Suzi Tripp, and her fellow behavioral economics enthusiasts from Irrational Labs, a nonprofit behavioral consultancy. Together, they’ll explore the principles and methodologies of behavioral economics (BE) – and try to BEhave!
A stellar holiday retail season is just around the corner, and according to Deloitte, retail sales are expected to top $1 trillion from November to January. Huge traffic increases and motivated shoppers provide a unique opportunity for your experimentation program.
Project management will help you win higher conversion rates, customer loyalty and revenue – it’s become a must-have in experimentation.
Couldn’t make it to The Personalization Summit in Boston last week? Read on for my takeaways and insights from Evergage’s event. This year’s theme? To demystify machine learning.
Career opportunities in testing and optimization at companies ranging from consulting to ecommerce and media.