Seasoned product delivery strategist steps into senior leadership role at growing, insights-driven consulting firm

Raleigh, NC – August 9, 2022 –  Brooks Bell, the consulting firm focused exclusively on building insight-driven organizations, today announced the promotion of Todd Merriweather to Vice President of Delivery Innovation. Merriweather has decades of experience in solving complex business problems through experimentation prior to joining the firm in May 2021 as Senior Director of Delivery Innovation. 

When building insight-driven organizations, Brooks Bell has found that most companies struggle with closing the gap between simply executing work and extracting strategic insights from those activities. 

In this role, Merriweather will continue to steer Brooks Bell’s industry-leading delivery teams while also working with senior leadership to strategize, inform, and build high-functioning internal teams for Brooks Bell’s clients. 

“A common mistake we see organizations make is to only rely on specific people within the company to drive customer engagement strategy and uncover insights through experimentation and data analysis,” said Gregory Ng, CEO of Brooks Bell. “At Brooks Bell, we know that model is broken. Insights can and should be generated by every member of a client’s organization. And in many cases, insights are already being generated – the challenge is creating a culture and process to democratize insight generation and build specific playbooks to utilize them to improve customer experience. This is the gap Todd will be looking to bridge for our clients in his new role.”  

This investment in its clients echoes the firm’s decades’ worth of work to build unique, proprietary frameworks and tools to empower its customers to develop sustainable and impactful experimentation programs. Today’s announcement follows the launch of Brooks Bell’s UX Research feature in its free insights tool, Illuminate®, as well as the release of its newest insights-driven consumer report, ‘Banking Personas.’

“I’m excited to dive into this leadership opportunity at Brooks Bell,” said Todd Merriweather, VP of Delivery Innovation at Brooks Bell. “I look forward to continuing to build upon both our delivery teams’ and senior leadership’s efforts to enable our clients to analyze and understand their data so they can create the best experience for their customers and impact long-term business success.” 

Prior to joining Brooks Bell, Merriweather was Technology Director at Globant and owner of his own consulting firm, Vista Commercial Capital. Previously, he spent more than 15 years at IBM, where he grew his career from software development to leading product delivery teams for the tech giant. During his time at IBM, Merriweather earned two management excellence awards for his work leading IBM’s Rational Performance Tester and Rational Requirements Composer teams.

Merriweather earned both a Bachelor’s degree in Computer Science from Morehouse College and a Bachelor’s degree in Computer Engineering from Georgia Institute of Technology. 

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About Brooks Bell

Founded in 2003, Brooks Bell is a consulting firm focused exclusively on building insight-driven organizations. The consulting firm has spent the last 18 years building world-class optimization programs and helping companies leverage data, human-centered design and technology to deliver a better customer experience. Their engagements are focused on generating consumer insights that can be utilized effectively throughout organizations. Brooks Bell enables teams to take full ownership of their testing, personalization, analytics and user research programs to become masters of their own experimentation success. Learn more at www.brooksbell.com.

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