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How A/B Testing Experts Are Adapting Their Digital Strategy in Response to COVID-19

Stay-at-home is redefining business as usual. See how experimentation leaders are managing through it.

On Friday, March 27, 2020, more than 20 testing program leaders representing a range of industries came together for a virtual, Click Summit-style conversation regarding how they’re adapting their experimentation strategy in response to the COVID-19 crisis. 

Over the course of an hour, they discussed:

  • How they were adapting their testing program during this time
  • The impact of COVID-19 on their visitor data and conversion rate
  • Strategies for strengthening (and testing) the customer experience
  • Planning for recovery

Download the key takeaways from the conversation