How A/B Testing Experts Are Adapting Their Digital Strategy in Response to COVID-19
Stay-at-home is redefining business as usual. See how experimentation leaders are managing through it.
On Friday, March 27, 2020, more than 20 testing program leaders representing a range of industries came together for a virtual, Click Summit-style conversation regarding how they’re adapting their experimentation strategy in response to the COVID-19 crisis.
Over the course of an hour, they discussed:
- How they were adapting their testing program during this time
- The impact of COVID-19 on their visitor data and conversion rate
- Strategies for strengthening (and testing) the customer experience
- Planning for recovery