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Brooks Bell

Founder & Executive Chairman

Brooks Bell is an established leader in the emerging industry of conversion optimization. She started her firm, Brooks Bell, in the early 2000s to help bring a data-driven mindset to digital marketing departments, and quickly became the leading organization in the industry.

Brooks Bell

Founder & Executive Chairman

Brooks Bell is an established leader in the emerging industry of conversion optimization. She started her firm, Brooks Bell, in the early 2000s to help bring a data-driven mindset to digital marketing departments, and quickly became the leading organization in the industry. Today, her goal is still the same: to help companies discover the people behind the data using advanced analytics, optimization and personalization strategies. The Brooks Bell team has generated more than $500 million dollars in value for industry leaders in retail, financial services, media, and technology.

A recognized thought leader in analytics and entrepreneurship, Brooks has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. Most recently, Brooks spoke at the 2016 Democratic National Convention and has moderated events for Bill Clinton, venture capitalist Chris Sacca, and Chelsea Clinton.

Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact. She is dedicated to social issues and serves on the board of WalkFree.org, the largest movement in the world dedicated to ending modern slavery. She has also served as the president of the Entrepreneurs Organization, and as a board member of the Digital Analytics Association and the Raleigh Chamber of Commerce.

A native of Alaska, Brooks earned her B.A. from Duke University in 2001.

Leadership

Current

Board of Directors, Walkfree.org

 

Past

Board of Directors, Digital Analytics Association
2014–2016

Board of Directors, Raleigh Chamber of Commerce
2013–2016

President, Raleigh-Durham Entrepreneurs’ 
Organization (EO-RDU)
2011-2012

Learning Chair and Communications Chair, EO-RDU
2010-2011

Learning Chair, EO-RDU
2009-2010

Corporate Sponsor, AMA
2010-2012

Corporate Sponsor, TIMA
2010-2012

Thoughts

Awards

40 Under 40, Triangle Business Journal
2011

Top 50 Entrepreneurs, Business Leader
2011

Women in Business, Triangle Business Journal
2009

Organizations