‘Star of the Week’ Spotlight: Jim Schlegelmilch

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our star is project manager Jim Schlegelmilch. Over the past week, Jim has stepped up and helped the development […]

5 Must-Read Optimization Posts for the Week of July 21

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In spite of the popularity of smartphones, accomplishing even basic tasks—like changing a flight or booking a hotel room—can be a frustrating ordeal while on the go. But it doesn’t have to be this way. Brooks Bell CMO Gregory Ng explains how A/B testing can be used to improve the user experience on all channels—and […]

“Star of the Week” Spotlight: Mike Adams

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is Director, Optimization Engineer, Mike Adams! As an essential part of our team, Mike works day and […]

5 Must-Read Optimization Posts for the Week of July 14

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For a high-end luxury product like a new Porsche, the customer decision journey can be long—spanning many touchpoints across weeks, months, and even years. And, importantly, this journey doesn’t end with a purchase but continues long after, creating an opportunity to build a long-term relationship between the brand and consumer. That’s why the company is […]