5 Must-Read Optimization Posts for the Week of July 14


For a high-end luxury product like a new Porsche, the customer decision journey can be long—spanning many touchpoints across weeks, months, and even years. And, importantly, this journey doesn’t end with a purchase but continues long after, creating an opportunity to build a long-term relationship between the brand and consumer. That’s why the company is […]

“Star of the Week” Spotlight: Reid Bryant


Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is new member of the team, Reid Bryant! As our in-house Data Scientist, Reid tackles big projects, […]

5 Must-Read Optimization Posts for the Week of July 7


Segmentation is the process of dividing customers or visitors into groups defined by some specific attribute. Clustering is the practice of organizing customers or visitors into groups whose members are similar in some way. If these sound similar to you, know you’re not alone. Segmentation and clustering, however, are nuanced concepts that are distinct from […]