Clickipedia: Conversion Rate Optimization (CRO)

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What it is: The method of creating an online experience with the goal of increasing the conversion rate. What it’s not: Search Engine Optimization or Pay Per Click marketing. CRO focuses on the traffic a site is already getting, and converting those visitors. Why it matters: A test-focused approach to conversion optimization involves data collection […]

5 Must-Read Optimization Posts for the Week of September 15

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An ever-expanding body of data makes it clear: For businesses, testing isn’t optional; it’s a competitive advantage essential for growth. So why aren’t more companies investing in testing and optimization programs? The answer is simple: Testing is hard. But by working to enact these seven initiatives, managers can grow their testing programs while increasing its […]