5 Must-Read Optimization Posts for the Week of August 17


Your carefully crafted, nuanced value proposition communicates the complex and detailed benefits of your brand in a conceptual way, but does it communicate to your customers’ reptilian brains? What even is the reptilian brain? It’s the oldest part of the brain, the one responsible for instinct—and it offers opportunities for marketers. Read the rest: 7 […]

Clickipedia: Code Freeze


What it is: A period of time in the development process during which established rules restrict making changes to source code on a website. In most cases, no changes whatsoever are permitted to the source code on a site during this period. What its not: A code release, which describes the distribution of a new […]

5 Must-Read Optimization Posts for the Week of August 17


Running a test to significance is an essential best practice—but what does “significance” really mean? Among statisticians, this is at once a very simple and endlessly debatable question. While most businesses rely on the standard, conservative Frequentist approach to analysis, some practitioners—and testing tools—prefer to base analysis on Bayesian statistics. Understanding the difference between the […]

Clickipedia: Bootstrapping


What it is: The process of repeatedly re-sampling from a data set in an attempt to understand and estimate the population from which the sample was drawn. Bootstrapping provides some insight into the possible variability of a metric across a population, when only the value for a sample is known. What its not: A means of increasing […]

5 Must-Read Optimization Posts for the Week of August 10


For established retailers with a long lineage in brick-and-mortar, moving online requires more than simply creating a website. Indeed, it requires a complete cultural transformation—and such transitions are difficult. Fortunately, there are a few proven strategies that can make the process easier. Read the rest: 7 important digital transformation steps for retailers. Here are four […]