“Star of the Week” Spotlight: Sally Smith

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is client manager, Sally Smith. Sally is a great resource for new team members and an awesome client […]

5 Must-Read Optimization Posts for the Week of September 8

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With an average of 67.9 percent of shoppers exiting a site after items have already been placed in shopping carts, abandonment represents a clear and compelling opportunity for ecommerce retailers. The two strategies for addressing this problem have been retargeted ads and follow-up emails. The pacing and content of these efforts, however, often fail to […]

“Star of the Week” Spotlight: Jayne Worth

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week our Star is production designer Jayne Worth. As our in-house designer, Jayne works both on the client side and […]

Clickipedia: Scrum

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What it is: An agile software development framework that emphasizes flexibility and responsiveness to emerging project requirements. What it’s not: Agile development. Scrum is a framework that provides practical direction for applying the core methodologies outlined by agile. Why it matters: Scrum is one of the most popular ways to implement agile methodologies within an […]