5 Must-Read Optimization Posts for the Week of July 27


Believe it or not, the end of summer is just around the corner. And this means one thing: Back-to-school shopping is about to begin. Like any high volume shopping season, back-to-school requires special consideration. Knowing how shoppers behave is essential for creating an effective plan. Read the rest: Back-to-school 2015: How marketers can make the […]

5 Must-Read Optimization Posts for the Week of July 20


Back to school spending is expected to increase 4.6 percent year over year—making it a high-volume shopping period of increasing importance. And, just like the holiday shopping season, back to school shoppers have unique needs and behaviors that may not be addressed by your current site. Preparing a plan for more effective targeting is essential […]

5 Must-Read Optimization Posts for the Week of July 13


From mobile phone to tablet to desktop, in-store, at home and on the go—we’re engaging with sites across repeated visits to a number of channels. This has huge implications for the way experiences are designed, tracked, and optimized. And perhaps the most critical behavior that must be considered is the increasing tendency to browse instead […]

Careers in Testing & Optimization: June 30, 2015


As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

Clickipedia: Phablet


What it is: A class of mobile devices designed to straddle the functions of smartphone and tablet, combining characteristic features of both. What its not: A tablet or a smartphone. Though a phablet shares some characteristics with both, it remains distinct from either. Why it matters: When developing mobile, tablet, or responsive designs, it’s important to consider the […]