Clickipedia: Collisions

Clickipedia- Collisions_teal

What it is: Multiple test experiences that overlap and interfere with one another, often leading to a diminished user experience, muddled data, and confounding effects on learnings. What its not: Prioritization. When creating a testing roadmap, it’s important to look for collisions within the queue, but collisions can be managed without being prioritized. Why it […]

5 Must-Read Optimization Posts for the Week of May 18

5MustRead_Blue

The promise of personalization—an ability to create unique, tailored experiences based on the needs and preferences of each user—is compelling. And, as a result, many businesses are clamoring for a solution that allows them to execute personalization strategies easily. But even with advanced personalization tools, there’s the seemingly insurmountable hurdle of creating the content to […]

Clickipedia: Cluster Analysis

Slide1

What it is: An algorithmic technique, also known as “clustering,” used to organize large, diverse groups into subsets of smaller, more similar groups. What it’s not: Basic segmentation where the analyst arbitrarily decides to focus on one or two defining variables to divide the population into groups of users. Why it matters: Cluster analysis allows you […]

5 Must-Read Optimization Posts for the Week of April 27

5MustRead_Red

When it comes to testing and optimization, it’s fun to share best practices and important to think deeply about strategy. But sometimes, what we need is a really detailed explanation of a complex and important concept—something that is too easy to ignore. One great example: If you haven’t modeled your churn rate (or customer lifetime […]

“Star of the Week” Spotlight: Meredith Albertson

meredith_5_2015

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is VP of strategic partnerships, Meredith Albertson! Though Click Summit ended a week ago, Meredith’s hard work […]