Careers in Testing and Optimization: July 21, 2014

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As a result of frequent requests from our friends in the industry, we’re using our blog to help find the most talented analysts, strategists, developers, designers and managers in testing and optimization. Every week, we find and post the best career opportunities at companies ranging from ecommerce to subscription services to media. Companies hiring now: […]

5 Must-Read Optimization Posts for the Week of July 21

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In spite of the popularity of smartphones, accomplishing even basic tasks—like changing a flight or booking a hotel room—can be a frustrating ordeal while on the go. But it doesn’t have to be this way. Brooks Bell CMO Gregory Ng explains how A/B testing can be used to improve the user experience on all channels—and […]

“Star of the Week” Spotlight: Mike Adams

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is Director, Optimization Engineer, Mike Adams! As an essential part of our team, Mike works day and […]

5 Must-Read Optimization Posts for the Week of July 14

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For a high-end luxury product like a new Porsche, the customer decision journey can be long—spanning many touchpoints across weeks, months, and even years. And, importantly, this journey doesn’t end with a purchase but continues long after, creating an opportunity to build a long-term relationship between the brand and consumer. That’s why the company is […]

“Star of the Week” Spotlight: Reid Bryant

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Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a “Star of the Week.” This week, our Star is new member of the team, Reid Bryant! As our in-house Data Scientist, Reid tackles big projects, […]

5 Must-Read Optimization Posts for the Week of July 7

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Segmentation is the process of dividing customers or visitors into groups defined by some specific attribute. Clustering is the practice of organizing customers or visitors into groups whose members are similar in some way. If these sound similar to you, know you’re not alone. Segmentation and clustering, however, are nuanced concepts that are distinct from […]