5 Must-Read Optimization Posts for the Week of August 19

As mobile commerce continues to rise in popularity, marketers continue to try to crack the conversion code. How can you make the journey from browsing to checkout as seamless as possible? A recent Business2Community post examines three important features of highly optimized mobile sites. Quick tip: Include a checkout progress indicator. Continue reading: Mobile conversion optimization: Creating a smooth mobile checkout experience

Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week:

SiteSpect: The on-demand shopper: Three tips for seamless, speedy shipping in an e-commerce world. Want to create the best online shipping experience for your customers? Try different placement, spacing, and level of detail of shipping information; test out different offers; and experiment with personalization.

Shopify: 7 quick fixes for your biggest shipping and fulfillment problems. From safely packaging products for freight shipping to keeping costs low, this comprehensive post has solutions for your most common shipping issues.

AionHill: How you can easily ruin your online store’s conversion process. A culmination of little problems can result in a low conversion rate. Here’s how to identify and fix common issues.

Forrester: CX Marketing 2016 Singapore: Guest Q&A with David Peller, Booking.com. The ‎director of strategic partnerships for the travel reservation site explains how experimentation and a customer-centric philosophy helps drive growth.

Brooks Bell: What should you do when a test is flat? Brooks Bell experts share their insight. A/B testing is a little bit like the Olympics: You’re always going for gold. But what happens when you don’t win … or lose?

Quote of the Week: “After decades of watching great companies fail, we’ve come to the conclusion that the focus on correlation—and on knowing more and more about customers—is taking firms in the wrong direction. What they really need to home in on is the progress that the customer is trying to make in a given circumstance—what the customer hopes to accomplish.”
-Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan in the Harvard Business Review