If you want to increase ecommerce sales, you need to think beyond improving abandonment rates and checkout flow. In a new Inc. article, the CEO of Magento, one of the most popular ecommerce platforms, explains that the fast-evolving ecommerce landscape requires flexibility, engagement, and creativity. He also talks about the role content plays in establishing relevancy and expertise—and thus, customer loyalty. Read the post: Magento CEO explains how the next generation of ecommerce is about bringing the store to you, not driving you into a store
Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week:
Search Engine Journal: Make your boring content awesome. “Boring” content, like technical how-tos or comprehensive guides, serves a purpose—to explain, discover, or help your readers achieve a particular goal or solve a problem. Here’s how to make it a little more interesting.
Forbes: 3 marketing tips from a billion dollar big data analytics team. Revisit the 2012 Obama for America campaign for a refresher on testing best practices.
Business 2 Community: Why you should A/B test your thank you pages. Increase your sales conversion rate by optimizing an often-overlooked piece of content: your thank you page.
Co.Design: How Autodesk tackles UX design challenges. The $2.5 billion company eschews needless documentation and follows instead a streamlined four-step approach to enterprise design.
Brooks Bell: What Las Vegas taught me about personalization (plus 5 ways to be customer-centric). If you want to be customer-centric, start by focusing on customer intent, says CEO and founder Brooks Bell.