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What is an insight?

February 20, 2024

The Brooks Bell Team

AI’s Lustrous Promise: A Double-Edged Sword?

September 6, 2023

Zuhaib Mahmood

Build an Insight Engine with an Insights Center of Excellence (iCOE)

August 17, 2023

Claire Schmitt

How Brooks Bell Maximizes Impact with a Proprietary Opportunity Model

July 19, 2023

White Paper

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Five Telltale Signs of a Broken A/B Test

July 10, 2020

Naya Shelton

The Key To Driving Digital Innovation Through Experimentation: What’s Missing From Your Strategy

February 18, 2020

Gregory Ng

Experience Optimization At Scale: Which Industry Will Be Next to Join the Movement?

January 30, 2020

Scott Plumb

Embracing Uncertainty in Business Decisions

September 18, 2019

Zuhaib Mahmood

What’s The Difference Between Client-Side & Server-Side A/B Testing?

August 19, 2019

Jake Lundberg

Level Up Your Career With These Online A/B Testing Training Programs

August 9, 2019

Alyssa Branscome

Here Are 13 A/B Testing Ideas For Amazon On Prime Day

July 15, 2019

Alyssa Branscome

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