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White Paper

Takeaways from 8 weeks of Virtual Roundtables

White Paper

Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

October 25, 2019

Suzi Tripp

White Paper

Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

What’s the Deal with Bayesian A/B Testing?

October 24, 2019

David DeFranza

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

September 30, 2019

Gregory Ng

Level Up Your Career With These Online A/B Testing Training Programs

August 9, 2019

Alyssa Riddle

Ask An Expert: Illuminate, Behavioral Economics and Coming up With A/B Test Ideas

June 21, 2019

Delisa Reavis

Personalization & Customer Data: Why Context is Critical To Optimize Your Customer Experience

May 23, 2019

Brian Shampnois

White Paper

Improve Your A/B Test Quality With This Website Optimization QA Checklist

3 Ways to Run More Impactful Product Experiments

May 2, 2019

Rebecca Bruggman, Optimizely

Here’s What To Do If You’re Drowning In A/B Test Requests

April 30, 2019

Will Feng

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