At Brooks Bell, we help $1B+ consumer organizations profit from A/B testing. We assess their program maturity, develop testing strategies, create effective experiments and manage the program. Our process results in a data-driven culture, more clarity about customer needs, better UX and higher conversion rates.
Our end-to-end process includes the following services:
Proprietary testing methodology and strategic approach
Enterprise-level platform management
Our certified in—house testing tool specialists take your tests from ideation to launch. We work with the top enterprise testing platforms and help you get the most out of your testing investment by improving your on-site testing capabilities.
Advanced reporting, strategic insights and actionable recommendations
We analyze tests on a consistent basis, giving you invaluable insights into customer behavior, deep statistical analysis, and advice for maximum conversion optimization. Through this process, your data validates business decisions and helps to build organization-wide support—and excitement—for testing.
Comprehensive Quality Assurance Reviews
In-house creative studio and development
Included in every contract is the use of our in-house creative and development teams. Guided by applied psychology, UX and optimization best practices—and driven by a commitment to data-based decision-making—these teams will prove to be an essential aid to the success of your testing program.