We use a scientific, data-driven approach to get results.

The secret of testing success is process, people and focus.

Brooks Bell brings a successful testing process to the table that starts with fully integrating the data-driven approach into our clients’ way of life. Our team is cross-functional and has a broad range of smarts, experience and talent. And because testing is the only thing we do, we’ve naturally gotten very good at it. 

Here are the primary aspects of Brooks Bell’s services:

Understanding audiences, goals & metrics

  • Customer motivation insights
    Create personas for key audience segments for those who are converting and those who are not.
  • Metrics and goals
    Collect and simplify marketing goals and metrics to an understandable format.
  • Team integration with technology
    Our team can use existing tech systems so no new investment is necessary.
 

The strategic trifecta

  • Marketing strategy
    Our teams work together to identify and present the best opportunities to change customers’ behavior.
  • Test strategy
    We design experiments to increase confidence that the marketing strategy ‘worked.'
  • Creative strategy
    We develop wireframes to illustrate the visual hierarchy of messaging and design.
 

A complete design and development studio

  • Persuasive design and copy
    We work together to create strategic copy and beautiful design.
  • Cutting edge web development
    Our work is hand coded, cross-browser and platform compliant, and tagged and test-ready.
  • Project management
    Our streamlined, detail-oriented process ensures timely and error-free delivery.
 

Analysis, insights and next steps

  • Test management and monitoring
    We set up and monitor the tests daily, using the top testing platforms in the industry.
  • Insights
    Our analytics and strategy teams prepare key insights on what we can learn from the results.
  • Next steps
    We provide concise recommendations on how results should inform the next test.