Brooks Bell leads the industry in helping enterprise-level clients create a better user experience and increase ROI through data and experimentation.
We empower top brands to build and scale enterprise-level testing programs. Acting as independent and trusted advisors, we provide complete optimization and analytics ecosystem management—leveraging our extensive relationships with leading technology providers, we ensure all tools are integrated properly, data is captured and maintained with integrity, and the entire optimization stack works together to create a deeper understanding of customers. This accelerates data-driven decision-making and leads to a verifiable return on the optimization investment.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
At Brooks Bell, we work with a wide variety of eCommerce clients, so we have the opportunity to see various trends and understand that not all clients will follow the same general trends we hear throughout the industry. I offer the following insights to help you better understand a few patterns across more specific segments including product type, visitor type, […]
We interviewed the Brooks Bell team to find out their top experimentation and optimization learnings and predictions for 2017. In 2016, shoppers have spent more than $28 billion online since Thanksgiving, representing a 13.5 percent increase from the same period in 2015...