Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We help companies effectively leverage data to understand customer segments, design better user experiences and deliver a return on their testing investment. Our proven process is designed to encourage a data-driven culture, improve conversion rates, generate business insights, and increase revenue.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
What it is: Multiple test experiences that overlap and interfere with one another, often leading to a diminished user experience, muddled data, and confounding effects on learnings. What its not: Prioritization. When creating a testing roadmap, it’s important to look for collisions within the queue, but collisions can be managed without being prioritized. Why it […]
For more than 10 years, consumer preferences for mobile shopping have captured seasonal headlines and have drawn the focus of trend predictions.