Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We empower top brands to build and scale enterprise-level testing programs. Acting as independent and trusted advisors, we provide complete optimization and analytics ecosystem management—leveraging our extensive relationships with leading technology providers, we ensure all tools are integrated properly, data is captured and maintained with integrity, and the entire optimization stack works together to create a deeper understanding of customers. This accelerates data-driven decision-making and leads to a verifiable return on the optimization investment.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
“A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa,” Mark Zuckerberg once said. There was some gray in that statement. His use of “may” implies that. Unfortunately, when it comes to the execution of that vision, computers operate in a very binary […]
CEO Brooks Bell discusses what it takes to create digital experiences that meet your customers' core needs in her Click Summit 2016 opening remarks.