Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We empower top brands to build and scale enterprise-level testing programs. Acting as independent and trusted advisors, we provide complete optimization and analytics ecosystem management—leveraging our extensive relationships with leading technology providers, we ensure all tools are integrated properly, data is captured and maintained with integrity, and the entire optimization stack works together to create a deeper understanding of customers. This accelerates data-driven decision-making and leads to a verifiable return on the optimization investment.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
How can you measure the success of personalization? How many user segments should be used? Is real-time personalization a current reality—or a far-off dream? In this two-part Q&A series, we ask a senior member of our data science team to explore the trends, challenges, and possibilities of personalization. How are brands measuring the effectiveness of […]
For more than 10 years, consumer preferences for mobile shopping have captured seasonal headlines and have drawn the focus of trend predictions.