Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We help companies effectively leverage data to understand customer segments, design better user experiences and deliver a return on their testing investment. Our proven process is designed to encourage a data-driven culture, improve conversion rates, generate business insights, and increase revenue.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
Developing a meaningful, testable hypothesis can be difficult, but doing so is essential for generating results and insights test after test. Using a full range of data—from both quantitative and qualitative sources—can help. Read the rest: Creating excellent hypotheses with website analytics and user research. Here are four more A/B testing and conversion optimization articles […]
For more than 10 years, consumer preferences for mobile shopping have captured seasonal headlines and have drawn the focus of trend predictions.