Brooks Bell leads the industry in helping enterprise-level clients create a better user experience and increase ROI through data and experimentation.
We empower top brands to build and scale enterprise-level testing programs. Acting as independent and trusted advisors, we provide complete optimization and analytics ecosystem management—leveraging our extensive relationships with leading technology providers, we ensure all tools are integrated properly, data is captured and maintained with integrity, and the entire optimization stack works together to create a deeper understanding of customers. This accelerates data-driven decision-making and leads to a verifiable return on the optimization investment.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
The importance of a good analyst can’t be overstated. If your organization is data-driven (and it should be), an analyst provides unparalleled guidance and insight: He or she identifies where to allocate resources, influences company strategy, guides growth, and helps you measure performance. So how do you know if your candidate has what it takes to be a […]
CEO Brooks Bell discusses what it takes to create digital experiences that meet your customers' core needs in her Click Summit 2016 opening remarks.