Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, targeting and optimization services.
We help companies using enterprise-level testing platforms to expand their internal testing capabilities and scale their optimization practices. Our testing strategy results in a data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.
How does your testing program compare to the best in the industry? Our 400-point evaluation, which includes competitive analysis across six pillars and 24 critical categories, provides a benchmark against top testing programs and a customized plan for improvement.
Looking for more wins from your tests? We use an iterative testing methodology to build a strategic testing roadmap around your business goals, helping you push your program to continually produce new insights and consistently win big.
Struggling with broken tests? Our proprietary 120-step QA process helps you reduce busted tests, while scaling your program in a sustainable way.
Stumped by flat and losing tests? Our advanced analytics go beyond simple reports—they deliver deep insights into customer needs and behaviors, offering a powerful storytelling tool that communicates program successes.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
Baskin Robbins has 31 flavors of ice cream. Heinz advertises 57 “varieties.” Harrods department store boasts having “all things for all people.” Clearly, choice is a good thing. Except when is frustrating or confusing. Countless tests have shown that asking customers to make a selection from too many choices leads to decision paralysis, drop off, […]
Businesses capture mountains of data and increasingly use it to make smarter decisions. Customer data has become a valuable asset for many businesses by helping to increase competitiveness in crowded markets. But this data requires management to be effective, and organizations must be vigilant to ensure sensitive information remains secure and private.