MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are, we’ve outlined the primary differences between native app and mobile web, and we shared what you need to know about native apps. In this post, our concluding piece, we’ll dive into mobile web and how experimentation fits.

MOBILE-IZE THIS: Native App vs. Mobile Web – Laying the Groundwork for Mobile Experimentation

The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital engagement at 52 percent, according to comScore’s “U.S. Mobile App Report.” But confusion still exists within the industry. For nearly a decade consumers have jumbled native apps and mobile web by bundling them into the all encompassing “mobile.”

“Oh, BEhave!” – Create a Powerhouse Methodology Using Quantitative and Qualitative Data Alongside Behavioral Economics

Over my past six years in optimization, I’ve seen a shift in the way experimentation strategies are created.  First, it was all gut and intuition.  Next, it was all about best practices. Today, it’s all about quantitative and qualitative data. But more advanced experimentation programs laying the foundation for tomorrow’s testing are integrating behavioral economics (BE) into their ideation process.  Wondering how this works?