Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are, we’ve outlined the primary differences between native app and mobile web, and we shared what you need to know about native apps. In this post, our concluding piece, we’ll dive into mobile web and how experimentation fits.
What are some of the hottest jobs this month? Directors, managers and analysts may be among some of the most popular experimentation, optimization and testing job titles, but there are plenty of positions to choose from.
Brooks Bell connects lots of dots every day. Consumer behaviors with data. Data with results. Results with revenue. Today, we want to connect people with jobs in the industry we are passionate about – experimentation.
The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital engagement at 52 percent, according to comScore’s “U.S. Mobile App Report.” But confusion still exists within the industry. For nearly a decade consumers have jumbled native apps and mobile web by bundling them into the all encompassing “mobile.”
Over my past six years in optimization, I’ve seen a shift in the way experimentation strategies are created. First, it was all gut and intuition. Next, it was all about best practices. Today, it’s all about quantitative and qualitative data. But more advanced experimentation programs laying the foundation for tomorrow’s testing are integrating behavioral economics (BE) into their ideation process. Wondering how this works?
The 9th annual, premier conference for leaders of world-class experimentation programs is unlike any other large, technology conference. Here’s why.
It’s a mobile-first world. If your company is not embracing mobile technology, you’re missing opportunities, and that means revenue. But leveraging mobile technologies is more complicated than it seems, especially when you need to improve users’ experiences, increase consumer loyalty, enhance engagement, make employees more productive and boost revenue.
In our last post of our brand-new series, “Oh, BEhave!,” we announced that Brooks Bell has partnered with Irrational Labs to bring behavioral economics (BE) into your experiment ideation process. Why? There are decades of experiments that your program could be using to inform your strategies! If you missed it, check it out here.
We didn’t listen to Willie Nelson, but we did gather a team, plan a road trip and head to the West Coast for two leading industry conferences.