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We do analytics, optimization and personalization for major brands.

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If you’re looking to deliver a better customer experience, you’ve come to the right place. Founded in 2003, Brooks Bell is one of the first consulting firms focused exclusively on enterprise test-and-learn and personalization. We help our clients use data to build digital experiences that delight their customers and drive revenue.

What we do:

  • Enable a more customer-centric digital strategy.
  • Uncover what matters most for your customers.
  • Provide dedicated resources for testing and personalization.
  • Build the technical foundation for testing and personalization.
  • Create structure and standard operating procedures for optimization.

Delivering a remarkable customer experience requires a combination of radical empathy, advanced analytics and strategic know-how. Together we'll help you understand your customers: who they are, what they need and what drives their behavior. We'll use these insights to test new experiences and leverage personalization to optimize your customer's digital path to purchase.

With Brooks Bell, you can:

  • Understand your customer needs and behaviors on a deeper level.
  • Break down barriers to conversion and streamline your buyer's journey.
  • Optimize for high-value customer segments.
  • Use Personalization to attract, convert and retain customers.

If you've got a vision for what testing could do for your company, we can help you get there. Brooks Bell is your partner in launching and running a successful test-and-learn program.

What we do:

  • Establish processes for testing and personalization.
  • Build strategies based on what matters most for your customers and your business.
  • Build a technical foundation to design and launch experiments.
  • Provide custom training to equip your team with next-level skills.

There comes a point when scaling your optimization program is critical to maintaining your team's impact. Together, we help you increase velocity, expand testing to other teams, work more efficiently and improve your testing program strategy.

What we do:

  • Increase test quality and velocity.
  • Teach best practices for test ideation, prioritization and workflow.
  • Provide dedicated developer or analyst resources.
  • Build the technical foundation for testing and personalization.
  • Create structure and standard operating procedures.
  • Leverage your data to uncover breakthrough customer insights.

In order to do testing and personalization, you need to have clean data, consistent tracking and connected systems. Our tech and tool advisement services ensure your analytics services are set up and tracking correctly across your site, testing and personalization technologies, CDPs and more.

What can Brooks Bell do for you?

  • Clean, organize and centralize your customer data.
  • Help to select and implement the right analytics, testing and personalization tools.
  • Train your developers and analysts to use your software of choice.
  • Solve your data and analytics challenges for your website.

Strategy & Operations Consulting

Run a successful optimization program free of bottlenecks, fire drills and dumpster fires.

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Managed Testing Services

Put your website in the hands of experts who live and breathe optimization.

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Technology & Tool Advisement

Build the required technical foundation for testing and personalization.

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Conversion Optimization Training

Build a successful optimization program by investing in your most valuable resource: your team.

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Create relevant experiences for your customers that drive revenue.

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Advanced Data Analytics

Uncover breakthrough customer insights.

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UX Research

Use research to build radically empathetic digital experiences for your customers.

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Staff Augmentation

Bring on dedicated technical talent to rapidly scale your testing program.

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Conversion Rate Optimization

Unlock the true potential of your website.

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Preferred Partners

Through our enterprise clients, we work with many technologies, here are our preferred partners.