We have updated our Privacy Policy and Privacy Options

Got It Button arrow

The Idea of Merging Behavioral Science and Product Management


Kristen Berman, co-author of our behavioral economics series “Oh, BEhave,” has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad BPMs.

Check it out here!

The Brooks Bell Team