: Brooks Bell News

Unlocking the True Power of Testing & Other Takeaways from Brooks Bell’s Interview With Ambition Data

Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their...

Before You Design for ‘the Fold,’ Run This Test

“Above the fold” is a newspaper term to describe front page content that’s visible when the newspaper is folded. The strategy is simple and ubiquitous: Big stories go above the fold, where customers can see...

5 Ways to Make Your Welcome Back Emails More Impactful

I’ve always been a huge fan of Netflix, but last year I decided to take a hiatus in the interest of saving a few bucks and spending less time in front of the TV. I...