: Adobe

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before. That’s why experimentation and personalization are mission-critical. But, are...

Getting Started With Adobe Target Recommendations

Learn the ins and outs of this powerful feature of Adobe Target We recently hosted a webinar and discussion on Adobe’s Recommendation feature, which is often included with your Adobe Target subscription. Hosted by Brooks...

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

Adobe is Killing Ad Hoc Analysis & Everything is Going To Be Fine

Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit...

Adobe Partners With Brooks Bell to Develop ACE Certification for Adobe Target

If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell...

Testing Differences in Revenue? You’re Probably Not Using the Correct Statistics

A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control...