: Mobile

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play...

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate...

A/B Testing For Native Apps: Everything You Need to Know

In this four-part series, we tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve...

Fuel Your Testing Ideas With This Mobile Shopping Data for the 2015 Holiday Season

In 2015, more than 60 percent of people in the United States use a smartphone, up from 35 percent in in 2011. And while smartphones continue to be used primarily for text messaging, calls, email,...