: Development

Better Together: A Developer’s Tips for Working with Designers

Developers and designers work hand in hand but, sometimes, we speak different languages. That’s why a designer friend and I decided to do a “skill trade” together. She offered constructive criticism on my current design...

Tips for Client-Side A/B Testing with AngularJS

Is your website built with the AngularJS framework? Do you write client-side A/B Tests? Here are some pointers. Wait - it’s 2020 -- isn’t AngularJS old at this point? Yes and no. The first release...

A/B Testing & ADA Compliance: What You Need to Know

The Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities. A disability in this context is a physical or mental impairment that limits one or more major life activities. Title III of the...

A/B Test Code Quality vs. Quantity – Five Factors to Consider

Recently, someone gave me a zen drawing board. You use a brush dipped in water to paint on the board. After a few moments, the board begins to dry and your art fades. It's an...

Five Telltale Signs of a Broken A/B Test

Not every test is a winner but how can you tell the difference between a solid experience that isn’t supporting your initial hypothesis and a broken experience that may be producing unreliable results? Here are...

What’s The Difference Between Client-Side & Server-Side A/B Testing?

Client-side and server-side testing tools are both powerful and beneficial, but they both have limitations that make it difficult to determine when to use which method. This post explores those limitations, and how using client-side...

Ask An Expert: A/B Testing With AngularJS

Introducing Ask a Brooks Bell Expert, a series where we introduce you to one of the members of our team and have a 5-minute Q&A about something topical. Or random. This month's edition features John D’Alessandro,...

“Alexa, how do I A/B test my voice-enabled customer experience?”

Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company's...

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play...

A/B Testing For Native Apps: Everything You Need to Know

In this four-part series, we tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve...