: Insights

How to Become an Insight-Driven Organization in 2024

Eight qualities that separate the modern, insight-driven organization from the rest. The journey for many organizations to becoming more insight-driven often begins with a commitment to customer-centricity and a desire to transform. This shift promises...

What is an insight?

Is your company data-driven or insight-driven? To many, these concepts might feel one in the same. After all, both describe organizations that want to use their available data to uncover patterns, overcome uncertainty, and drive...

Dynamic Research Integration: Unleashing the True Power of Insights

In a world increasingly driven by data and insights, the ability to harness and effectively utilize research is paramount. Yet, the proliferation of fragmented research chunks often stymies the optimization potential of many businesses. The...

Why EX is Just as Important as CX: A Focus on Employee Experience

At Brooks Bell, we partner with our clients to build insight-driven organizations. We know that understanding customers and making decisions with their best interest at hand makes organizations stronger, more successful, and more resilient. We...

Building Insight-Driven Organizations with Industry Trend Forecasting & Emerging Practices

Relying on outdated practices is no longer an option. At Brooks Bell, we are committed to helping organizations become insight-driven and stay ahead of the curve. As the VP of Solutions at Brooks Bell, I...

From Fortune 500 to Obsolete: How Insight-Driven Organizations Avoid Failure

Is your organization moving at the speed of change in customer expectations? An organization's ability to keep up with the pace of change can be the line between flourishing and fading away. The American Enterprise...

Build an Insight Engine with an Insights Center of Excellence (iCOE)

Uncovering customer insights and applying them at scale is critical. Understanding customer needs, preferences, and behaviors are core competencies at best in class organizations. As VP of Strategic Consulting & Solutions at Brooks Bell, I'd...

2023 Banking Trends

Consumers have more choices than ever when it comes to handling their finances. Banks must be ready to match the accelerating pace of change in consumer expectations by providing better solutions. Brooks Bell surveyed 1,000...