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: Analytics

From Fortune 500 to Obsolete: How Insight-Driven Organizations Avoid Failure

Is your organization moving at the speed of change in customer expectations? An organization's ability to keep up with the pace of change can be the line between flourishing and fading away. The American Enterprise...

Is Your Organization Ready for AI?

Are you onboarding a con artist to your team? The hype around AI often overshadows the risks of integrating it into your organization. AI brings along significant concerns about trust, control, accountability, overuse, and ethics....

2023 Banking Trends

Consumers have more choices than ever when it comes to handling their finances. Banks must be ready to match the accelerating pace of change in consumer expectations by providing better solutions. Brooks Bell surveyed 1,000...

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before.  That’s why experimentation and personalization are mission-critical.  But, are...

Experimentation: The C-Suite’s Secret to Better Decision-Making

Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...

Black Friday’s Big Test

Our latest industry report is filled with illuminate's data-packed insights from peak season trends combined with online behaviors during COVID-19. Will you successfully navigate this year's holiday shopping season? Don't leave opportunity on the table...read...

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