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Why EX is Just as Important as CX: A Focus on Employee Experience
At Brooks Bell, we partner with our clients to build insight-driven organizations. We know that understanding customers and making decisions with their best interest at hand makes organizations stronger, more successful, and more resilient. We...
Improving Customer Experiences with Customer Journey Mapping at Brooks Bell
In today's customer-centric landscape, understanding the customer journey and pain points is crucial for delivering exceptional experiences. Our mission is to build insight-driven organizations. By creating a cycle where insights fuel activities and teams work...
Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.
Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...
New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020
Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...
The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools
Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before. That’s why experimentation and personalization are mission-critical. But, are...
Experimentation: The C-Suite’s Secret to Better Decision-Making
Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...