: Technology

Is Your Organization Ready for AI?

Are you onboarding a con artist to your team? The hype around AI often overshadows the risks of integrating it into your organization. AI brings along significant concerns about trust, control, accountability, overuse, and ethics....

AI’s Lustrous Promise: A Double-Edged Sword?

The allure of AI is powerful, drawing in organizations eager for progress and efficiency. Top executives sing its praises at industry events, and the largest companies in the world are at the forefront of utilizing...

Is AI up to No Good? What Research, Insights and CX Leaders Must Know

There have been tremendous advancements in CX technologies, but this one may be the biggest yet. You guessed it, I am talking about AI. At Brooks Bell, I lead programs to help organizations get the...

4 pitfalls to watch out for as AI revolutionizes the financial services space

Will they keep the momentum going? 4 warning signs can predict trouble ahead. If there’s one thing we can count on, it’s advancements in technology. These innovations seem to effortlessly integrate into our individual daily...

The Tool is Just the Beginning: Solving People, Process, and Governance Challenges Before they Start

Will a new tool solve your problem? Probably not. Twenty years of experience have shown us that, while technology has the potential to solve challenges, the most critical components to success come down to people,...

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before. That’s why experimentation and personalization are mission-critical. But, are...

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