We have updated our Privacy Policy and Privacy Options

Got It

: Travel

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before.  That’s why experimentation and personalization are mission-critical.  But, are...

Experimentation: The C-Suite’s Secret to Better Decision-Making

Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...

Black Friday’s Big Test

Our latest industry report is filled with illuminate's data-packed insights from peak season trends combined with online behaviors during COVID-19. Will you successfully navigate this year's holiday shopping season? Don't leave opportunity on the table...read...

Experience Optimization At Scale: Which Industry Will Be Next to Join the Movement?

Think about the most incredible customer experience you’ve ever had. Maybe it was a fantastic stay at a resort, or your favorite brand including a personal note in your online order, or a mobile checkout...