: A/B Testing

What is an insight?

Is your company data-driven or insight-driven? To many, these concepts might feel one in the same. After all, both describe organizations that want to use their available data to uncover patterns, overcome uncertainty, and drive...

Demystifying Complexity: Workshop Facilitation for Organizational Growth and Alignment

In an era where organizational challenges are increasingly multifaceted and the big picture often gets clouded by overwhelming details, companies must adopt a strategy that not only identifies these complexities but also breaks them down...

AI’s Lustrous Promise: A Double-Edged Sword?

The allure of AI is powerful, drawing in organizations eager for progress and efficiency. Top executives sing its praises at industry events, and the largest companies in the world are at the forefront of utilizing...

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before. That’s why experimentation and personalization are mission-critical. But, are...

Experimentation: The C-Suite’s Secret to Better Decision-Making

Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...

Report: The State of Experimentation in 2021

Testing is a powerful tool that can generate consumer insights, answer tough questions, drive progress toward business goals, and ultimately, increase revenue. Of course, if you’re running a successful testing program, you already know this....

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