: Personalization

Unlock Brand Loyalty’s Secret Weapon: Automated Personalization

In today's ultra-competitive marketplace, the brands that consistently deliver tailored experiences to their users stand out and command unwavering loyalty. The digital age has revolutionized the customer-brand relationship. In this new paradigm, personalization isn’t just...

The value of getting personalization right

Today personalization has become a critical component of marketing strategies. Most firms I work with at Brooks Bell attempt to scale personalized experiences using marketing automation across email and social media, but this is rarely...

These 8 Companies Quickly Changed Their Homepages In Response to COVID-19

The effects of the coronavirus pandemic happened in the way most bad things happen in life: slowly and then quickly. One minute you were planning for new features and campaigns, and looking forward to Click...

Video: How to Prioritize Your Customer Segments for Personalization

Let's be honest--no company has personalization completely figured out yet. In fact, half the battle can be determining when, where and to whom you should be personalizing. Join Brooks Bell Sr. Optimization Analyst Shana Braun...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

Don’t Make It Weird: 5 Tips for Balancing Privacy & Personalization

Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You're up for it, but you know you need a decent pair of running shoes. The...

Segmentation, Personalization, and College Basketball

March is here and people around the country are preparing to fill out tournament brackets in anticipation. In addition to taking over the watercooler for a month, the NCAA Tournament famously contributes to a huge...

A Marketer’s Q&A with a Data Scientist About Personalization

In this hour-long webinar Aaron Baker, Senior Data Scientist from Brooks Bell, and T.J. Prebil, Director of Product Marketing from Evergage discuss the importance of data science for testing and personalization. You’ll learn: The 6 barriers prohibiting...

Using Cluster Analysis to Craft Relevant Customer Experiences

Today’s customers expect top-notch experiences from the brands they trust. Not only do you have to meet this need, but you have to contend with ever-shortening customer attention spans as well. Providing relevant customer experiences...

Does Your Personalization Strategy Focus on Path or Product?

Lately, it seems every digital business is launching a new personalization initiative. A 2015 survey found 78 percent of respondents agree or strongly agree it’s important to “try to differentiate through customer experience.” Realizing a...