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The Key To Driving Digital Innovation Through Experimentation: What’s Missing From Your Strategy
In my first six months as CEO of Brooks Bell, I’ve traveled around the country meeting with experimentation leaders at some of the world’s biggest enterprises. In these meetings, we talk about the maturity of...
How to Gain Testing and Optimization Traction Within Your Organization
Note: This post is relevant if you are building awareness about experimentation in your organization. Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president...
How Committed to Experimentation Are You, Really?
This post was written by Naoshi Yamauchi the chief performance officer (CPO) at Brooks Bell. Amazon, Google, LinkedIn, Bing, Intuit—all amazing companies committed to experimentation. They are staffed with dozens of smart people and empowered by optimization...