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: Program Management

Dynamic Research Integration: Unleashing the True Power of Insights

In a world increasingly driven by data and insights, the ability to harness and effectively utilize research is paramount. Yet, the proliferation of fragmented research chunks often stymies the optimization potential of many businesses. The...

Performance Management: Pioneering Precision in Organizational Alignment 

In an era where agility and adaptability are the cornerstones of success, the significance of coherent organizational objectives can't be overstressed. Navigating through the labyrinth of modern business requires not just vision but precision in...

Building Insight-Driven Organizations with Industry Trend Forecasting & Emerging Practices

Relying on outdated practices is no longer an option. At Brooks Bell, we are committed to helping organizations become insight-driven and stay ahead of the curve. As the VP of Solutions at Brooks Bell, I...

Build an Insight Engine with an Insights Center of Excellence (iCOE)

Uncovering customer insights and applying them at scale is critical. Understanding customer needs, preferences, and behaviors are core competencies at best in class organizations. As VP of Strategic Consulting & Solutions at Brooks Bell, I'd...

Creating A Human-Centric Onboarding Program: A Guide for Marketing & Data Leaders

At Brooks Bell, we believe establishing a curiosity-driven culture is critical for creating adaptable organizations. Just as important to the creation of these cultures is onboarding new employees into them. Where do we begin as...

Storytelling With Data

We live in a world where data is currency. This isn’t news at this point, it just is. What we fail to acknowledge with that statement is the fact that currency is designed for transacting....

Creating a Culture of Experimentation

For organizations large to small, "culture" has been top of mind for leaders who aspire to build a team that delivers consistent value to their industry and to the market. One that inspires employees to...

Launched Your A/B Test? Great! Here’s What’s Next

Launching an A/B test is not a matter of hitting go, and then putting your feet up while the data rolls in. Here are some things to incorporate to enhance your post-test launch process. Whether...

Five Telltale Signs of a Broken A/B Test

Not every test is a winner but how can you tell the difference between a solid experience that isn’t supporting your initial hypothesis and a broken experience that may be producing unreliable results? Here are...

We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.

Last week we announced the re-launch and redesign of illuminate®, our program management software for A/B testing leaders. As a game-changing part of this launch, illuminate is now free, forever. I’m excited to share why. ...

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