: Program Management

Creating A Human-Centric Onboarding Program: A Guide for Marketing & Data Leaders

At Brooks Bell, we believe establishing a curiosity-driven culture is critical for creating adaptable organizations. Just as important to the creation of these cultures is onboarding new employees into them. Where do we begin as...

Storytelling With Data

We live in a world where data is currency. This isn’t news at this point, it just is. What we fail to acknowledge with that statement is the fact that currency is designed for transacting....

Creating a Culture of Experimentation

For organizations large to small, "culture" has been top of mind for leaders who aspire to build a team that delivers consistent value to their industry and to the market. One that inspires employees to...

Launched Your A/B Test? Great! Here’s What’s Next

Launching an A/B test is not a matter of hitting go, and then putting your feet up while the data rolls in. Here are some things to incorporate to enhance your post-test launch process. Whether...

Five Telltale Signs of a Broken A/B Test

Not every test is a winner but how can you tell the difference between a solid experience that isn’t supporting your initial hypothesis and a broken experience that may be producing unreliable results? Here are...

Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

We’re thrilled to announce the re-launch and re-design of illuminate, our program management software for experimentation leaders. As a part of this launch, illuminate is now 100% free. That means regardless of if you’re leading...

Can You Trust The Results of Your Website Tests During a Pandemic?

Over the last few months, gathering with testing and optimization leaders in weekly, virtual roundtables to discuss the various challenges we're facing. Week over week, in nearly every single conversation, the same question has been...

Takeaways from 8 weeks of Virtual Roundtables

COVID-19 has redefined business as usual. See how experimentation leaders are managing through it. On March 27th, 2020, we hosted our first virtual, Click Summit-style conversation regarding how testing program leaders are adapting their experimentation strategy...

Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions

Is your digital experience built for real shopper behavior? When building a product or website, we often assume our customers will behave logically. But in reality, they largely don’t. The good news is that this...

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

Over 15 years in the experimentation space, we’ve worked with many testing program leaders. We’ve observed their strategic approach, their dynamic with other teams, and the behaviors they embrace to guide their success. We’ve found...

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