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Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software
We’re thrilled to announce the re-launch and re-design of illuminate, our program management software for experimentation leaders. As a part of this launch, illuminate is now 100% free. That means regardless of if you’re leading...
Can You Trust The Results of Your Website Tests During a Pandemic?
Over the last few months, gathering with testing and optimization leaders in weekly, virtual roundtables to discuss the various challenges we're facing. Week over week, in nearly every single conversation, the same question has been...
Takeaways from 8 weeks of Virtual Roundtables
COVID-19 has redefined business as usual. See how experimentation leaders are managing through it. On March 27th, 2020, we hosted our first virtual, Click Summit-style conversation regarding how testing program leaders are adapting their experimentation strategy...
Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions
Is your digital experience built for real shopper behavior? When building a product or website, we often assume our customers will behave logically. But in reality, they largely don’t. The good news is that this...
The One A/B Testing Tool You Need To Run A More Impactful Optimization Program
Over 15 years in the experimentation space, we’ve worked with many testing program leaders. We’ve observed their strategic approach, their dynamic with other teams, and the behaviors they embrace to guide their success. We’ve found...
Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template
Because the Secret to Getting Ahead is Getting Started Looking to build a centralized A/B testing knowledge base? Start with this simple Excel template. Empower access to experimentation results and insights regardless of role or...