: Program Management

What’s the Deal with Bayesian A/B Testing?

In recent years, Bayesian inference has become increasingly popular among researchers and this interest has begun spilling over into business applications, such as A/B testing. So, what is Bayesian A/B testing? How is it being...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

Level Up Your Career With These Online A/B Testing Training Programs

Continuous learning is critical to ensuring the future of your career. But structured professional development can also be hard to manage: it requires you to invest time, money and precious brainpower. And more often than...

Ask An Expert: Illuminate, Behavioral Economics and Coming up With A/B Test Ideas

Welcome to our second installment of Ask A Brooks Bell Expert, a series where we talk to one of our internal experts, and ask them fun questions. And relevant questions, too. Check out our lastQ&A...

Improve Your A/B Test Quality With This Website Optimization QA Checklist

There's nothing worse than a broken test Okay maybe that's a little dramatic, but broken tests can slow your velocity and really hurt your conversion rate and revenue impact. A formal quality assurance process is...

3 Ways to Run More Impactful Product Experiments

Rebecca Bruggman, Experimentation Program Manager at Optimizely, originally published this post on Medium.com. Optimizely is a vendor-level sponsor of Click Summit 2019. Do you have an open debate that is at a stalemate that could...

Here’s What To Do If You’re Drowning In A/B Test Requests

You’ve done the work to get your A/B testing program off the ground: you’ve secured buy-in by communicating all the ways A/B testing can benefit your business; you’ve purchased and implemented a testing tool, and...

Template: A/B Test Intake Form

An intake process is critical to running an organized testing program. More specifically, a holistic and intentionally-designed intake process will help you in three key ways: Organize your A/B test requests and manage your testing...

Hiring? Here Are 7 A/B Testing Interview Questions To Ask Potential Candidates

Are you hiring? Regardless of whether you’re looking to backfill an existing role on your A/B testing team, or your team is in the midst of growth, the process of interviewing an A/B testing candidate...

The Six Pillars of A Successful A/B Testing Program

At Brooks Bell, we’ve found that implementing a testing program is one of the most practical, effective means of building a culture that embraces data as a tool for decision making. In this white paper,...

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