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Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.
Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...
New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020
Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...
The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools
Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before. That’s why experimentation and personalization are mission-critical. But, are...
Experimentation: The C-Suite’s Secret to Better Decision-Making
Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...
The Key To Driving Digital Innovation Through Experimentation: What’s Missing From Your Strategy
In my first six months as CEO of Brooks Bell, I’ve traveled around the country meeting with experimentation leaders at some of the world’s biggest enterprises. In these meetings, we talk about the maturity of...
Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine
Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....