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: Strategy

Report: Understanding the New Consumer Mindset

How different generations approach shopping in 2024 and beyond Just in time for the holiday season, Brooks Bell is excited to share our latest report: The New Consumer Mindset, which reveals distinct generational differences in...

The Power of Mixed Methods Research for Retail & Ecommerce Brands

Understanding your customers' needs, behaviors, and motivations is a basic tenant of any smart ecommerce strategy.  Mixed methods research is a powerful approach that combines quantitative and qualitative research techniques to provide a comprehensive understanding...

Has Wayfair Solved Omnichannel?

Brooks Bell's CEO, Greg Ng, shares his thoughts after attending the grand opening of Wayfair's first large-format retail store. I had the privilege of attending this morning‘s grand opening of Wayfair's first brick and mortar...

How to Kill A Silo

Silos serve as the great organizers of our world.  In sports, players excel in very specific positions with very specific skill sets. In buildings that surround us, each floor is likely a different company, different...

What is an insight?

Is your company data-driven or insight-driven? To many, these concepts might feel one in the same. After all, both describe organizations that want to use their available data to uncover patterns, overcome uncertainty, and drive...

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...

Experimentation: The C-Suite’s Secret to Better Decision-Making

Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...

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