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Takeaways from 8 weeks of Virtual Roundtables
COVID-19 has redefined business as usual. See how experimentation leaders are managing through it. On March 27th, 2020, we hosted our first virtual, Click Summit-style conversation regarding how testing program leaders are adapting their experimentation strategy...
The Key To Driving Digital Innovation Through Experimentation: What’s Missing From Your Strategy
In my first six months as CEO of Brooks Bell, I’ve traveled around the country meeting with experimentation leaders at some of the world’s biggest enterprises. In these meetings, we talk about the maturity of...
Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions
Is your digital experience built for real shopper behavior? When building a product or website, we often assume our customers will behave logically. But in reality, they largely don’t. The good news is that this...
Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine
Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....