: Technology

Experimentation: The C-Suite’s Secret to Better Decision-Making

Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...

Black Friday’s Big Test

Our latest industry report is filled with illuminate's data-packed insights from peak season trends combined with online behaviors during COVID-19. Will you successfully navigate this year's holiday shopping season? Don't leave opportunity on the table...read...

Can Web Behavior Predict COVID-19 Transmission?

Purpose In a world of online behavior becoming a heated debate for its ethicality of use, we wanted to share a more altruistic approach in what this data can be used for. There are undoubtedly...

What’s The Difference Between Client-Side & Server-Side A/B Testing?

Client-side and server-side testing tools are both powerful and beneficial, but they both have limitations that make it difficult to determine when to use which method. This post explores those limitations, and how using client-side...

Next-Level Strategies for Optimizing the Travel & Hospitality Customer Experience

Many trips today start with a click. But in an oversaturated market of travel sites and aggregators, how do you make sure consumers come to you for bookings and stick with you for the long...

10 Digital Trends in Travel & Hospitality for 2019 and Beyond

When it comes to improving the digital travel booking experience, it’s easy to get caught up in the details. But sometimes, it’s also important to step back and consider the broader trends and changes in...

Empathy Is Key For Business Growth, But How Can You Scale It Up?

This post was written by Chris Samila, VP of Partnerships at FullStory. FullStory is our keynote sponsor of Click Summit 2019. For millennia, the Golden Rule has illuminated the best way for people to treat...

A/B Testing: You’ve Got A Winner – Now What?

Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off....

Adobe is Killing Ad Hoc Analysis & Everything is Going To Be Fine

Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit...

“Alexa, how do I A/B test my voice-enabled customer experience?”

Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company's...

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