: Data Science

A Marketer’s Q&A with a Data Scientist About Personalization

In this hour-long webinar Aaron Baker, Senior Data Scientist from Brooks Bell, and T.J. Prebil, Director of Product Marketing from Evergage discuss the importance of data science for testing and personalization. You’ll learn: The 6 barriers prohibiting...

Using Cluster Analysis to Craft Relevant Customer Experiences

Today’s customers expect top-notch experiences from the brands they trust. Not only do you have to meet this need, but you have to contend with ever-shortening customer attention spans as well. Providing relevant customer experiences...

March Madness: Why an Algorithm Probably Won’t Give You a Winning Bracket

Although I have a master's degree in advanced analytics, I filled out my NCAA March Madness bracket in 5 minutes, just seconds before the tip-off of the first game. Maybe you’ve heard of the model...