: Behavioral Economics

The Psychology of a Sale

It’s the most wonderful time of the year – you know, that time where you’re continuously bombarded with sales – no matter if you’re strolling through a grocery store, perusing the shops at your local...

How to Use Behavioral Economics to Optimize Your E-commerce Website

See Examples of Behavioral Economics You Can Use to Optimize Your Checkout Funnel For e-commerce companies, optimizing the online shopping experience is one of the easiest ways to maximize your online revenue. But when your...

5 Behavioral Economics Principles To Apply To Your Website A/B Testing Strategy

Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched? There are decades of behavioral science experiments that can be used to better inform your...

The Idea of Merging Behavioral Science and Product Management

Kristen Berman, co-author of our behavioral economics series "Oh, BEhave," has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of...

How To Apply Behavioral Economics To Your A/B Testing Strategy

At Brooks Bell, we're obsessed with behavioral economics (BE). We've integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge...

What Neuroscience Tells Us About ‘Showing the Money’

If consumers followed rational paths to make purchase decisions, it wouldn’t matter whether they saw a price before a product or the product before the price. But consumers—and people in general—don’t behave rationally. Instead, we’re...