: eCommerce

How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season

The holidays present a prime opportunity for experimentation. But running website tests during periods of peak traffic requires a lot of strategy, planning and preparation. In this white paper, we’ve outlined nine critical steps to...

Here Are 13 A/B Testing Ideas For Amazon On Prime Day

It’s here: Prime Day, Amazon’s annual mega-sale for Amazon Prime members. Amazon Prime Day presents an interesting opportunity for testing and personalization, as it targets a specific segment of Amazon shoppers: Amazon Prime members. Though...

How to Use Behavioral Economics to Optimize Your E-commerce Website

See Examples of Behavioral Economics You Can Use to Optimize Your Checkout Funnel For e-commerce companies, optimizing the online shopping experience is one of the easiest ways to maximize your online revenue. But when your...

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

“Alexa, how do I A/B test my voice-enabled customer experience?”

Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company's...

4 Strategies to Connect with First-Time Holiday Visitors

The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant...

3 Holiday Promo Code Problems to Avoid

The holiday peak season is packed with unpredictable twists and turns that can lead to panicked moments and high-pressure decisions that will have a major impact on your peak-season sales. Even the most detailed holiday...

5 Test Ideas to Learn More About Holiday Shoppers

This year, Black Friday will look more like a month-long shopping journey than a one-day extravaganza. Ecommerce, of course will play a huge role in this holiday shopping season and mobile, more than ever, will...

Fuel Your Testing Ideas With This Mobile Shopping Data for the 2015 Holiday Season

In 2015, more than 60 percent of people in the United States use a smartphone, up from 35 percent in in 2011. And while smartphones continue to be used primarily for text messaging, calls, email,...