: Process

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

Over 15 years in the experimentation space, we’ve worked with many testing program leaders. We’ve observed their strategic approach, their dynamic with other teams, and the behaviors they embrace to guide their success. We’ve found...

Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

Because the Secret to Getting Ahead is Getting Started Looking to build a centralized A/B testing knowledge base? Start with this simple Excel template. Empower access to experimentation results and insights regardless of role or...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

Embracing Uncertainty in Business Decisions

Decision making in business requires, in part, finding certainty in an uncertain world. The importance and beauty of research design derive from finding ways to sensibly navigate what can seem senseless: it helps us understand...

Improve Your A/B Test Quality With This Website Optimization QA Checklist

There's nothing worse than a broken test Okay maybe that's a little dramatic, but broken tests can slow your velocity and really hurt your conversion rate and revenue impact. A formal quality assurance process is...

Here’s What To Do If You’re Drowning In A/B Test Requests

You’ve done the work to get your A/B testing program off the ground: you’ve secured buy-in by communicating all the ways A/B testing can benefit your business; you’ve purchased and implemented a testing tool, and...

Template: A/B Test Intake Form

An intake process is critical to running an organized testing program. More specifically, a holistic and intentionally-designed intake process will help you in three key ways: Organize your A/B test requests and manage your testing...

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

Staffing Your Testing Team To Increase Velocity

Does your team have enough bandwidth to meet your velocity goals? As you finalize your plans for 2019, we’ve put together a free guide on staffing your experimentation team according to the number of tests...

8 Mistakes Every Rookie Testing Team Makes (and how to avoid them)

If testing were easy, everyone would do it. But that’s simply not the case. Testing requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have...

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